Source: David Kohl, FARM PROGRESS, 10/20/20


In recent columns, we discussed passing the business tests for volatility, agility, and resiliency with some lessons learned in the process that stand the test of time. Now, let's move on to the test of opportunity. The COVID-19 pandemic has accelerated new opportunities in the agriculture industry. Who would have known that disrupted marketing chains would have resulted in increased demand for farm products produced locally and regionally? Or, that urbanites would intensify their interest in rural properties and farmland as investments?

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