When Burger King released its #CowsMenu ad in mid July, many people were not having it. The amount of backlash they received was off the charts, and it had inspired me to reach out to their chief marketing officer, Fernando Machado, to explain why we found their campaign so offensive. Click here and here for previous summaries on how it all went down.  As a public speaker, advocating for agriculture is something I preach often. Do our voices matter?

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