Source: CNBC, 11/7/20


Sometimes a twist of fate can change a company’s trajectory or provide the rocket fuel it needs to shift to a new paradigm. Just ask Tom Hayes, the new CEO of Ocean Spray, a 90-year-old agricultural cooperative of some 700 small family farmers throughout North and South America. He found out firsthand how social media can elevate a brand worldwide and inject enthusiasm from the most unexpected places. It happened last month when Nathan Apodaca (a laborer at a potato warehouse in Idaho) decided to film himself cruising to work on his longboard, lip-syncing to Fleetwood Mac’s iconic song...

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