The farm goes VR: John Deere's pitch for CES 2021 puts you in the tractor's seat
Story Date: 12/15/2020

 

Source: Shara Tibken, CNET, 12/14/20


As soon as I hit play, the shed doors bearing the words "John Deere" open to reveal a bright green tractor. As it rolls toward me, the tractor quickly swerves to reveal what it's towing: a large planter with green arms and yellow buckets. (These are called row markers and seed boxes, respectively, my lifelong farmer father and eight-year-old, farmers-in-training nephews tell me). Soon the markers expand, showing me just how massive the machine really is.  The video is a glimpse into a virtual reality demo the storied farm equipment maker is planning for CES 2021, which starts next month.

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