The American grocery store is all about identity. And it's fueling a broken system.
Story Date: 2/1/2021

 

Source: NBC NEWS, 1/29/21


"The greatest hindrance to knowledge is our adjustment to conventional notions," Rabbi Abraham Joshua Heschel claimed. And so it is with the grocery store. We spend our lives wandering its aisles, tsking over ingredient lists, dismissing subpar plums, without ever paying mind to the miracle occurring as we fill up our carts. It wasn't always this way. When the first truly modern supermarket opened in 1930, on Jackson Avenue in Queens, New York, thousands lined up to tour it.

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