Source: FRESH PLAZA, 2/10/21

Chipotle Mexican Grill has aired its  first-ever Super Bowl ad this year to highlight the farming practices of its suppliers. While larger brands were sitting out the game this year, the airtime was snapped up by newcomers like Chipotle. (A 30-second commercial during the football game will set companies back about $5.5 million this year, slightly less than 2020′s rate of roughly $5.6 million.)

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