Source: Amy Sowder, THE PACKER, 3/5/21


Pandemic or not, sweet potato marketers expect a boost from spring holidays such as Easter. And possibly because of COVID-19, sweet potato sales have been doing well the past year as consumers opt for the affordable, shelf-stable, nutritious, versatile root. “That definitely made sweet potatoes sell more,” said Rebecca Scott, grower accounting and marketing director at Nash Produce, Nashville, N.C.

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