Reese's is releasing an all-peanut butter cup
Story Date: 3/11/2021

 

Source: Mike Pomranz, FOOD AND WINE, 3/1/21


When The Hershey Company merged with the H.B. Reese Candy Company in 1963, the two brands made a complementary match: Hershey is America's king of chocolate, and Reese's filled a peanut butter-shaped(?) hole. The connection runs deeper: Reese worked for Hershey, and used the local chocolate to make his first confections in 1923. So even though Reese's is known for its peanut butter products, the brand's history is so intertwined with Hershey, can you imagine a Peanut Butter Cup without the chocolate?

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