Source: FRESH PLAZA, 3/15/21

Few marketers would recommend that clients call their products ugly — but new research from the UBC Sauder School of Business shows that when it comes to selling misshapen fruits and vegetables, labeling them as “ugly” can be a recipe for sales success.    According to a recent report, U.S. farmers throw away up to 30 per cent of their crops annually — that’s 66.5 million tons of edible produce— because of cosmetic...

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