Source: Jon Jackson, NEWSWEEK, 3/28/21


If you find yourself posting more and more content on Instagram because of the "likes" you receive, that's because your brain is apparently being conditioned to behave like that of a rat seeking food. At least, those are the findings of a new study conducted by an international team of scientists. Using a computational model, the scientists found a direct correlation between the frequency with which a person posts and how many "likes" their posts receive.

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