Source:  NCSU COLLEGE OF AG & LIFE SCIENCES MAGAZINE, Spring 2021


CALS alumna Pam Marrone draws back the curtain for entrepreneurs, demystifying pathways to success. Since earning a Ph.D. in entomology, she has discovered, developed and guided to market more than a dozen groundbreaking biological solutions for agricultural pest management and built two startup bio-ag companies from scratch to millions of dollars in revenue.

Marrone, executive chair and partner at Primary BioAg Innovations and Global BioAg Linkages, focuses on pest control products derived from living organisms—for example, plant extracts and microbes that limit damage from insects and diseases. She says most startups offering one or a few biological products fail to “cross the chasm” from small niche markets to mainstream success.  

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