Source: Todd Fitchette, FARM PROGRESS, 5/3/21


Those involved with animal agriculture know well the misinformation and fearmongering alternative meat activists successfully use. Even some from within U.S. agriculture are promoting plant-based proteins with increased effort. How should the animal agriculture industry and other advocates communicate around such hot topics as alternative meats and plant-based proteins when fear, uncertainty and doubt are tactics of those shaming consumers into a meatless lifestyle?

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