Source: Urban C. Lehner, PROGRESSIVE FARMER, 6/1/21


The first 27 seconds of a new 30-second commercial aim to make viewers drool. The last three seconds deliver a surprise. The ad opens with the camera focused tightly on four thick burgers, sizzling on a flat grill, oozing juice. Nothing else is visible. A gravelly masculine voice begins talking over the sizzle: "We l-u-uv MEAT." As the camera pans over the burgers...

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