Source: FAST COMPANY, 6/16/21


Beyond Meat doesn’t like the term “fake meat.” That’s because, when considering what makes meat meat, its plant-based versions contain all the same stuff—minus the cholesterol. “If you think about it from a composition perspective, it really is amino acids, lipids, trace minerals, vitamins, and water,” says Ethan Brown, Beyond Meat’s CEO. “That’s kind of what meat is. All of those things are available in plants.”

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