Why the CEO of Impossible Foods thinks he can eliminate all animal-based meat in 15 years
Story Date: 7/19/2021

 

Source: Laura Reiley, WASHINGTON POST, 7/16/21


Veggie burgers used to be a peace offering for vegans at backyard barbecues. But then companies like Impossible Foods debuted meat alternatives that even carnivores gobbled up with enthusiasm, launching a global race to make plant-based products that taste and chew and bleed like the real thing. During the pandemic, more Americans began experimenting with cooking plant-based meat while stuck at home, triggering a surge of interest in alternative meats, many consumers citing fears about climate change, animal welfare and worker safety for their interest.

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