Source: Portia Stewart, DROVERS, 8/12/21


On Thursday, National Cattlemen's Beef Association announced a plan to address beef sustainability and solidify their commitment to environmental, economic and social sustainability for the U.S. Cattle Industry. The announcement came during the NCBA general session, “Sustainability—Opportunity, or a Bunch of Bull?”  Marty Smith, 2021 NCBA Past President, a rancher and an attorney from Wacahoota, Fla., announced goals focused on four critical areas:

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