Source: Maggie Cornelius, FARM DOC DAILY, UNIV. OF ILLINOIS, 8/12/21


Meatless meat sales grew rapidly in between 2019-2021. The Good Food Institute reports that plant-based meat dollar sales have increased 43% over the past two years, and 57% percent of American households have purchased plant-based meat (2021).  As meatless meat takes aim at the animal meat market, the question remains how much of the meat market it can capture. It is unlikely that the industry will not steadily capture the entire meat market in the way it intends to, because the livestock and feed industries will respond dynamically to this new competition, and their response eventually could stall meatless meat’s growth. This article provides an overview of ways the U.S. livestock industry likely will respond to competition from meatless meat.

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