With a population of more than 500 million consumers, Europe is responsible for 45% of the global trade value of fresh fruit and vegetables. Five of the global top 10 importing countries are in Europe. Buyers are always interested in new sources. The increased popularity of health, natural, as well as organic products, is a trend that offers opportunities for fresh fruit and vegetables in Europe.

This inbound trade mission creates opportunities for SUSTA companies to meet with European buyers here in the US while exhibiting or visiting the PMA Show in New, Orleans, Louisiana.