Source: James Dator, SB NATION, 8/23/21


New “challenges” pop up all the time, but once every couple of years one blows up in a major way. Whether it’s planking, Tebowing, the Ice Bucket Challenge, or flipping a bottle — there’s something about the inherent virality of everyone trying to achieve the same goal that makes us feel interconnected. Well, today we’re talking about the greatest social media challenge the world has ever seen: The Milk Crate Challenge. Starting as a viral challenge on TikTok, now everyone is attempting to ascend a rickety pyramid of stacked milk crates and make it down the other side in an attempt to one-up each other.

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