Source: MORNING AG CLIPS, 9/28/21

“Early in my career, someone once told me 'Golf is a business. It’s a for-profit business,” said John Jeffreys, golf course superintendent at Pinehurst No. 2 and NC State turfgrass alumnus. “Yes, it’s your job to provide excellent golf conditions, but much of what we want to do to a course is disruptive to play. Don’t be stubborn and think it’s your way or the highway without regard for your customer. 'Golf is a business.’ That stuck with me.” Golf courses are heralded for both their manicured landscapes and challenging playability. Perfecting that combination makes for a premium player experience.

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