Source:  Tom Ryan, RETAIL WIRE, 10/15/21


A new survey finds that more than half of consumers consider it to be important to shop specific brands in the produce department versus non-branded products, led by two-thirds of Millennials and Gen Z respondents believing so. The survey of more than 1,000 regular produce shoppers from Foodmix Marketing Communications further showed:
• Almost 60 percent admitted to “loving” a fresh produce brand, however, they struggled to name a second brand that they have an emotional connection with;

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