Source: Fran O'Leary, FARM PROGRESS, 10/27/21


While the dairy checkoff is focused on driving sales and consumer trust, it also keeps an eye on the future, according to Tom Gallagher, CEO of Dairy Management Inc. DMI, which manages the national dairy checkoff, has been engaged in dairy transformation efforts, which explore ways to turn possibilities of the future into realities for dairy today. “A lot of people long for the good ol’ days when they think per-capita consumption of dairy products was high,” Gallagher said during a panel discussion on envisioning a secure future for the dairy industry at World Dairy Expo on Sept. 29.

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