The ag technology gap: when promises fall short of results
Story Date: 1/19/2022

 

Source: Chris Bennett, AGWEB, 1/14/22


“Agriculture doesn’t have an innovation problem,” says Mississippi producer Chad Swindoll. “It has an implementation problem.”  Digital information is a realm of genuine opportunity for agriculture, but the shine of a new digital product often dulls in the rows. Boiled down, many growers believe there is a gap between what is offered in the ag data market and what is needed.

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