Source:  Rita Jane Gabbett, MEATINGPLACE.COM, 7/9/09

Nobody does it better. Using sex to sell their message (again), People for the Ethical Treatment of Animals this week in Toledo, Ohio, and Lansing, Mich., dispatched minimally clad "PETA beauties" to shower in portable stalls set up at busy intersections to make a point about how much water it takes to raise livestock to produce meat.

One pound of meat equals six months of showers, according to a notice hyping the appearances on PETA's Web site.

The message, however, was apparently lost on many who happened by the showering activists. One passerby thought it was a promotion to get people to sign up for new bank accounts, according to the Toledo Blade.

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