Source: MORNING AG CLIPS, 6/1/22

This month, National Watermelon Promotion Board (NWPB) has launched its largest consumer-focused campaign of the year, Use the Whole Watermelon, aimed at showing the taste, health, economic and sustainable benefits of the full watermelon, inside and out. According to NWPB’s consumer research, only 18% of consumers use the whole watermelon, and less than 40% of respondents know the rind is edible. In fact, watermelon is 100% edible, flesh, juice and rind (even the green skin!).

For more of this story, click here.