Source: FOOD DIVE, 6/21/22

While Kellogg’s beginnings trace back to the creation of Corn Flakes by W.K. Kellogg in 1894, the surprising decision to split its business shows the Michigan-based company is anything but just a cereal manufacturer. The Kellogg name is largely synonymous with the category, but the company believes separating the business will allow the individual segments to get a bigger value alone than they would have together as part of a combined entity. It also allows Kellogg to separate out the mature cereal segment from faster-growing, more trendy categories in snacks and plant based.

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