In an effort to fight a decision by grocery retailer Harris Teeter to replace its deli meat products with Boar's Head products, Dietz & Watson is using billboards, samplings and a blind taste test in the Charlotte, N.C., market, the Charlotte Observer reported.

Dietz & Watson began its battle a couple weeks ago, issuing a news release stating that it had been forced out of Harris Teeter because Boar's Head requires supermarkets that stock its products to carry no other premium deli brands. 

On Thursday in Charlotte, the newspaper reported, Dietz & Watson CEO Louis Eni will attend a taste test that will pit his company's London Broil roast beef and Buffalo chicken against Boar's Head versions of the same products. Dietz & Watson also has 14 brand ambassadors conducting samplings at Harris Teeter stores in Charlotte and Raleigh, N.C., in addition to radio ads and 25 billboards in the Charlotte market, according to the Observer.

For more stories, go to www.meatingplace.com.