Source:  Ann Bagel Storck, MEATINGPLACE.COM, 10/2/09

The Pork Checkoff's consumer Web site, TheOtherWhiteMeat.com, has undergone an extreme makeover thanks to a collaborative effort by multiple departments at the National Pork Board, NPB announced.

Features of the revamped site include:

• A searchable database of more than 1,700 pork recipes. Thanks to an improved quick-search feature, visitors can now find pork recipes by cut, preparation time and more. In addition, consumers can now rank their favorite pork recipes in the database, and quick links will direct visitors to the highest-rated recipes.
• Party with Pork ideas for appetizers, tailgating, celebrations, special occasions and holidays. The section on Mealtime Ideas also provides inspiration for health-conscious options, kid-friendly cuisine, new ideas for leftovers and quick, easy meals.
• An interactive cuts chart, which aims to demystify all the different options available and makes pork purchasing decisions easier for consumers.
• Links to the latest pork news, including updates on the Pork Checkoff's advertising and public relations campaigns.
• A link to PorkKnifeandSpoon.com, the official blog of the National Pork Board.

The streamlined Web site, which has been a work in progress for a year, is designed to be dynamic and flexible so it can be easily adapted to meet visitors' needs, both now and in the future, NPB said. More new addition are planned with funds from the 2010 budget.

"Our goal is to use the new TheOtherWhiteMeat.com as a teaching tool for educating the consumer and to highlight everything that's going on in the world of pork," said Cathy Lee Fredrickson, online content manager for the Pork Checkoff. "The sky's the limit with this site."

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