Last week at the 2010 National 4-H Conference, the Humane Society of the United States was given the opportunity to address America's future food producers.

According to the BEEF Magazine's BEEF Daily Blog, "the propaganda passed out during one of the workshops at the conference showed kids how to write letters to the editor, start a club, appeal to legislators, influence others and push for vegan meals in their school cafeterias."

In a statement released this morning regarding the HSUS involvement at the 4-H event, the National Institute for Food and Agriculture said that, "a proposal titled 'Animal Instincts: Service Learning and Animal Welfare' was submitted by the Humane Society of the United States. It was reviewed by the planning committee and found acceptable. The proposal addressed the National Conference central theme of citizenship and showed alignment with programming areas for community service, youth volunteerism, service learning, and youth voice."

This new development makes it even more clear that the animal agriculture industry is under attack by HSUS. Their attempts to mislead and influence 4-H kids at their annual conference is appalling. Further, that these kids assumed they were in an environment where they could trust and believe the information being presented to them, HSUS's participation is even more deplorable.

But as disappointing this news is, it is still important to support 4-H activities and programs. Let this serve as a wake up call to the animal agriculture industry that we need to be on alert at all times to protect ourselves from HSUS's misinformation and propaganda.

Please take a moment to check out this discussion on the BEEF Daily Blog.