Source:  NCDA&CS, 8/30/10

The second episode in a two-part series looking at North Carolina agriculture’s transition from primarily tobacco production to a more diverse commodity base will air on UNC-TV Friday, Sept. 3, at 9:30 p.m.

North Carolina Farm Fresh: Fall Harvest will highlight the role farmers markets, community-supported agriculture programs, agritourism, roadside stands and pick-your-own farms are playing in the state’s new agricultural economy.

In the half-hour special, reporter Rick Sullivan takes viewers to locations across North Carolina to explore these direct-to-consumer efforts. The first episode, which aired in April, focused on spring commodities.
The series is aimed at increasing consumer awareness of the availability of North Carolina farm products and how to source them through www.ncfarmfresh.com.

Agriculture and agribusiness represent the state’s leading industry, contributing more than $74 billion to the economy. The series is a cooperative project between UNC-TV and the N.C. Department of Agriculture and Consumer Services, and was made possible with funding by the N.C. Tobacco Trust Fund.