Source:  Tom Johnston, MEATINGPLACE.COM, 10/19/10


Butterball has partnered with an educational resource provider to develop classroom learning materials to teach kids about the importance of responsible agriculture.

The Garner, N.C.-based processor’s “Celebrate Agriculture” Weekly Reader program will provide the materials to more than 200,000 educators who teach a total of 6 million students.

“Weekly Reader has been a trusted educational resource for teachers for more than 100 years,” Butterball CEO Keith Shoemaker said in a news release. “We are excited to work with such a well-known and credible organization to educate students on how socially responsible agricultural process lead to animal health and healthy food for consumers.”

Designed for students in grades three through six, “Celebrate Agriculture” includes math, nutrition and science activities, and a teacher’s guide with step-by-step instructions for incorporating the activities into their lesson plans.

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