Source:  Tom Johnston, MEATINGPLACE.COM, 12/8/10

A group of 20 beef industry leaders will meet in January to draft a long-range plan for 2011, having established overarching priorities for a three-year plan to advance the industry.

Late last month the Beef Industry Long Range Planning Task Force met in Denver and drafted the following vision: “An industry united around a common goal of being the world’s most trusted and preferred source of beef products.” The mission statement is “to work collectively in providing the safest, highest-quality beef and beef products for our growing and increasingly diverse domestic and global customers to ensure sustainability for the environment and future generations.”

The task force also established six core strategies aimed at achieving the vision and mission statements, including:
• Capitalize on global growth opportunities
• Increase domestic demand for beef
• Grow the U.S. cow herd
• Strengthen beef industry image
• Protect and enhance freedom to operate
Improve intra-industry relationships, trust and openness

For more stories, go to www.meatingplace.com.