Source:  Rita Jane Gabbett, MEATINGPLACE, 6/27/11
 

Salisbury, Md.-based Perdue Farms Inc. announced today a series of documentary-style TV spots as part of a new national campaign, “We Believe in a Better Chicken.”

The campaign highlights Perdue becoming the first poultry company to receive the USDA Process Verified Seal, which verifies that PERDUE Fresh, All Natural Chicken products have been raised without cages, fed an all-vegetarian diet with no animal by-products and on selected items, has their signature tenderness guarantee.

Perdue has a rich history in television advertising spanning the last 40 years. Frank Perdue is credited as being one of the first CEOs to use his own persona - "It takes a tough man to make a tender chicken" - to articulate a message.

Privately held and family-run for three generations, the company employs more than 21,000 associates, partners with 2,200 farms and sells products in more than 100 countries.

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