Source:   MEATINGPLACE, 7/11/11

A new program to promote the sale of European meat in non-EU nations will be implemented in the U.S., Vietnam, and South Korea over the next two years.

The “Tradition, quality and European taste” program, co-financed by the EU and Poland, was announced by the Union of Producers and Employers of Meat Industry. The campaign will address the following subjects:
• Production based on the HACCP system – mandatory in the European Union
• Product certification in international quality systems such as ISO, BRC, IFS, GlobalGAP, as well as food quality systems in Europe
• Animal feeds, welfare and the impact of these factors on the obtained flavor and technological parameters of meat
• Properties of meat obtained through traditional breeding such as intramuscular fat content and the presence of technological defects  
• European culinary traditions based on pork and beef

Countries were selected for the campaign based on the importance of meat in that culture, intention to promote European meat, and an existing experience in trade with Europe. Key targets of the program include distributors, local manufacturers, importers, wholesalers, industry associations and processing establishments.

Representatives of the European meat industry plan to educate these countries on European meat through conferences, trade fairs and other events.

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