Source: CAROLINA-VIRGINIA FARMER, 9/30/11

The 2010 Dairy Management Inc. annual report – featuring highlights of how the dairy checkoff helped impact sales of more than 6 billion additional pounds of milk – can be viewed in the "about us" section at www.dairycheckoff.com.

The annual report – available in electronic storybook viewing – provides an update of various dairy checkoff programs, including strategic partnerships with globally recognized companies such as McDonald's and Domino's Pizza.

For more of this story, click here.