Source: Dani Friedland, MEATINGPLACE, 11/23/11

The U.S. Farmers & Ranchers Alliance has formed a partnership with Discovery Communications, the group announced in a blog post.

USFRA’s short, documentary-style videos will air on Discovery Channel, TLC, Animal Planet, Investigation Discovery, Science, Discovery Fit & Health and Planet Green through Dec. 25.

The group says the partnership will continue to answer consumer questions about how food is grown and raised as part of its Food Dialogues program. The farmers and ranchers who appear in the videos were nominated by USFRA affiliates.

“We know that it’s often at dinner tables that American families are asking tough questions and engaging in conversations with each other about food,” the group said in its blog post. “And, there’s no better place than over food at the table to directly connect our farmers and ranchers with real-life moms and dads about their concerns and questions.

"Through this partnership, we’ve captured intimate conversations between farmers and ranchers and consumers about food, how it’s produced, how food production advances will sustain agriculture for years to come and how healthy choices are available to everyone – regardless of income or location.”

The videos are also available online. 

For more stories, go to www.meatingplace.com.