Source: Tom Johnston, MEATINGPLACE, 1/24/12

The Beef Checkoff announced today that it has issued its Research, Education and Innovation Annual Update.

“In the end, all development, education and communications programs are founded on research, which is vital if the industry is to have the science-based knowledge to fuel innovation at all sectors of the beef chain,” the group said in a news release.

“Marketing and communication programs must have a story worth telling. In today’s social climate, to answer challenges from the health community and the consumer’s need for convenience, marketing and communications messages must be data-driven, based on irrefutable research.”

To view the report, click here.
 

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