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HSUS files FTC complaint
Story Date: 4/19/2012
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Source: Michael Fielding, MEATINGPLACE, 4/18/12
The Humane Society of the United States has filed a complaint with the Federal Trade Commission, asserting that the National Pork Producers Council is engaging in deceptive advertising related to animal well-being in violation of the Federal Trade Commission Act.
The complaint alleges that the pork industry’s public descriptions of its “We Care Initiative” and “Pork Quality Assurance Plus” program have numerous false claims regarding the welfare of pigs.
The group alleges that the practices allowed by the We Care and PQA Plus programs are inconsistent with the Pork Council’s public claims.
NPPC could not be reached for comment before press time.
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