Consumers concerned about drought’s effect on food prices, survey finds
Story Date: 8/7/2012

 
Source: Dani Friedland, MEATINGPLACE, 8/6/12

More than one in three U.S. adults are very concerned that that drought will lead to higher food prices, according to an online survey conducted on behalf of CouponCabin.

In all, 94 percent of respondents are at least somewhat concerned.

Although only 43 percent said they have been following news coverage of the drought, 86 percent were aware of the drought.

If food prices go up, consumers said they would use coupons (70 percent of respondents), buy store brands instead of brand-name foods (60 percent), buy less expensive food items such as canned goods (48 percent), shop at a discount grocery store (45 percent), buy in bulk (41 percent), and freeze large amounts of food (33 percent).

Harris Interactive, which conducted the study, polled more than 2,000 U.S. adults between July 20 and July 24.

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