|
Americans “value seekers,” but willing to pay more for humane and antibiotic-free meat: survey
Story Date: 10/1/2012
| |
Source: Dani Friedland, MEATINGPLACE, 9/28/12
Almost three out of four Americans don’t want to compromise on food quality regardless of current food prices, according to a survey conducted on behalf of Whole Foods Market.
Nearly two thirds of respondents described themselves as grocery “value seekers.”
A full 30 percent of respondents said they would pay more for meat raised without antibiotics or added growth hormones; 24 percent would pay more for meat raised under “humane animal husbandry standards.”
Almost half of respondents said they would pay higher prices for locally produced foods, while 32 percent said they would pay more for foods that don’t have artificial ingredients, preservatives or colorings.
Overall, 71 percent said they prefer to buy natural or organic foods if prices are comparable to conventional products. The number of shoppers who spend more than a quarter of their grocery dollars to natural or organic products rose to 27 percent; up 35 percent from four years ago.
Harris Interactive conducted the survey online from Aug. 3 to 7; in all, 2,274 adults responded. In 2008, the survey was conducted from Aug. 6 to 8 and 2,209 adults responded.
For more stories, go to http://www.meatingplace.com/.
|
|
|
|
