Butterball is target of another video by vegetarian group
Story Date: 11/15/2012

 
Source: Rita Jane Gabbett, MEATINGPLACE, 11/14/12

Mercy for Animals, which supports a vegetarian diet, has released a video alleging abuse at multiple Butterball turkey facilities in North Carolina, just in time to urge consumers to eat a vegetarian Thanksgiving.
“This year, please consider giving the turkeys a reason to be thankful by carving out a new Thanksgiving tradition and digging in to any number of delicious vegetarian, turkey-free alternatives,” Mercy for Animals Executive Director Nathan Runkle urged in an email flagging the video.

The voice over on the video said it was shot at “multiple Butterball factory farms in North Carolina” and that “birds suffering from broken bones or leg deformities due to their unnaturally large size are callously picked up by their wings or necks and thrown through the air.”

Turkey breeding is becoming a focus for animal activist groups. For example, HSUS Vice President of Farm Animal Protection Paul Shapiro told Meatingplace in the October issue of Meatingplace In Print, "I think one of the most ignored welfare concerns is the chronic rate of leg and other skeletal problems faced by broiler chickens and turkeys.”

The Mercy for Animals video comes a year after the same group circulated a video that resulted in Butterball firing four employees found to have violated its animal welfare standards at a turkey breeder farm in Shannon, N.C.

Butterball officials could not be reached for comment by press time.

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