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AHA certifies 3 beef cuts as heart healthy
Story Date: 3/19/2013
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Source: Rita Jane Gabbett, MEATINGPLACE, 3/18/13
The Beef Checkoff Program announced today that three additional fresh beef cuts are now certified to display the American Heart Association’s Heart-Check mark.
The new cuts include Select Grade sirloin tip steak, round steak and top sirloin, specifically:
Sirloin Tip Steak (USDA Select grade)
Bottom Round Steak (USDA Select grade)
Top Sirloin Stir-Fry (USDA Select grade)
Boneless Top Sirloin Petite Roast (USDA Select grade)
Top Sirloin Filet (USDA Select grade)
Top Sirloin Kabob (USDA Select grade)
“Independent research and this certification from the American Heart Association confirms to consumers that extra-lean beef can be a building block in an overall heart-healthy diet,” said Cheryl Hendricks, a registered dietitian with the National Cattlemen’s Beef Association, contractor for the Beef Checkoff Program. “We know that consumers are looking to retailers as a trusted source of nutrition information. Displaying the American Heart Association Heart-Check mark in the meat case makes it easier for consumers to identify heart-healthy extra-lean beef and as a result, grow beef sales among health-conscious shoppers.”
Promotional materials
Integrated promotional tools including on-pack labels, posters and recipes are available to help retailers merchandise the certified cuts at the point of purchase.
Nearly 75 percent of shoppers say the Heart-Check mark improves the likelihood that they’ll buy a product. This boosts incremental sales an average of 5 percent when point-of-sale materials are used to promote certified products, according to the Checkoff.
To learn more about receiving the American Heart Association’s certification, visit www.BeefRetail.org.
For more stories, go to http://www.meatingplace.com/.
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