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Perdue’s motion to dismiss HSUS lawsuit denied
Story Date: 4/2/2013
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Source: Tom Johnston, MEATINGPLACE, 4/1/13
A federal judge has denied a motion by Perdue Farms to dismiss a lawsuit by animal activists alleging that one of the company’s brands misleads consumers about the “humane” treatment of chickens, according to court documents.
The Humane Society of the United States filed the class-action suit in November 2010 in the Superior Court of New Jersey on behalf of “all consumers duped” by Perdue, saying the company is illegally marketing its Perdue and Harvestland chicken products with “Humanely Raised” labels.
U.S. District Judge Michael A. Shipp, in denying Perdue’s motion, said plaintiffs “have sufficiently pled that a reasonable consumer may have interpreted the Humanely Raised label to include the processes to which the chicken is exposed throughout its life, including slaughter.”
The plaintiffs are seeking damages for the extra money they paid for the Harvestland brand chicken versus product not labeled “Humanely Raised.”
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