Source: Rita Jane Gabbett, MEATINGPLACE, 10/9/13
As part of the protein industry’s move toward transparency, the National Turkey Federation and the American Meat Institute have created a video tour of a turkey farm and processing plant hosted by animal welfare expert Temple Grandin.
In it, Grandin interacts with a flock of 15,000 birds and takes the viewer all the way through the stunning and slaughter process, providing context and common sense explanations.
“I’m really pleased that the industry wanted the public to see this process because I think we need to show people how it’s just done right in a typical plant,” Grandin said in a news release. “There’s a lot of good work going on in animal agriculture and I’m glad we’re telling our story openly and honestly.”
“The generations that have moved away from the farm to the city take a personal interest in seeing how their food is raised,” said National Turkey Federation President Joel Brandenberger. “Those farms are far from the cities but in this video are brought closer through Dr. Grandin’s one-of-a-kind way of explaining the orderly process of getting turkeys to market.”
“The responses to these ‘glass walls’ efforts have been remarkable. More than 120,000 people viewed our beef and pork plant video tours and this latest turkey video tour will bring more fact-based information to consumers who seek it,” said AMI President J. Patrick Boyle.
The video is available on NTF’s YouTube channel http://youtube.com/NatlTurkeyFederation or by visiting AMI’s “Glass Walls Project” at www.AnimalHandling.org.
According to Boyle, hundreds of teachers have written to AMI seeking “Glass Walls” materials to use with their students. Complimentary copies of the video are provided to teachers who cannot access YouTube. Write Turkey Tour 1225 New York Ave., N.W. Suite 400, Washington, DC, 20005 (email: info@turkeyfed.org) or Glass Walls Turkey, 1150 Connecticut Ave, NW, Suite 1200, Washington, DC, 20036 or email publicaffairs@meatami.com. For more stories, go to www.meatingplace.com.
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