Source: BEEF PRODUCERS, 10/25/13 Keeping consumers interested in beef as the world shifts to more
mobile existence is driving the latest decision by the Beef Promotion
Operating Committee to authorize a change to digital for the checkoff's
marketing efforts.
That shift means moving from a print and radio campaign model to
digital marketing via multi-media beef messages on email, blogs and
social networks, beginning this month. For more of this story, Click here. |