Chipotle unnecessarily tears down agriculture to build a brand
Story Date: 3/3/2014

 

Source: TRUTH ABOUT TRADE & TECHNOLOGY, 2/13/14

In the boardrooms of Madison Avenue, they call it “values branding”: a marketing strategy in which a company tries to instill a feeling of righteousness in the customers who buy its products. But what kind of values would inspire a corporation to wage a smear campaign against America’s farmers?


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