Growers, retailers, manufacturers and others are increasingly turning to the Got to Be NC campaign to identify the North Carolina products they sell as being locally grown, raised, caught or made.

Lacking a widely accepted definition of “local”—some describe it as within 50 miles, others within the state; while others use regional or even national boundaries— producers, sellers and consumers are showing ready acceptance of the Got to Be NC brand.

Many retail stores have incorporated shelf tags and other signage to alert their customers to North Carolina products.  Most residents of the state have seen the Walmart television commercial promoting North Carolina corn and incorporating the GTBNC brand.

Growers at roadside stands, farmers markets and in retail outlets have long found the GTBNC logo effective in assuring customers they are buying local products.  More are adding the brand to their packaging and marketing campaigns.

Restaurants increasingly are incorporating Got to Be NC into their menus and marketing to appeal to diners looking for local ingredients.

Marketing materials and guidance are available on-line.  For more information, contact Jeff Thomas, GottoBeNC Brand Manager.