Source: Rita Jane Gabbett, MEATINGPLACE, 11/11/14


Perdue Farms announced its Perdue brand is now labeling its further processed items with a new “Raised Cage-Free in the USA” label.

The company is promoting the labeling as a transparency step that goes beyond that mandated by Country of Origin labeling regulations, which do not apply to cooked or other further processed products.

"We feel consumers deserved the same level of transparency about where their chicken was raised, whether they buy fresh chicken breast, frozen hot wings or chicken nuggets,” said Chairman Jim Perdue. “Consumers are increasingly interested in knowing where their food comes from, and we’re proud to the be first — and so far only — poultry brand that has asked the USDA to verify that all of our products are made from chickens raised on farms here in the United States.”

Perdue went on to say, “We fully support Country of Origin Labeling and transparency in origin, processing and further processing for poultry, and believe in helping consumers make informed choices.”

The documentation for the Perdue brand’s Process Verified Programs provides audited traceability from the hatchery to the package. In addition, each Perdue package of further processed chicken carries the company’s “Product of the USA” seal. The new verification joins the brand’s existing Process Verified Programs, including “Raised Cage-Free,” “All-Vegetarian Diet” and “No Animal By-Products.”

A new television ad, following in the brand’s “Toons” style of animated commercials narrated by Chairman Jim Perdue, is promoting the new verification, accompanied by online advertising and consumer engagement across social media channels, including the Perdue brand Facebook page.

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