Source: PRESS RELEASE, 3/26/15

Krispy Kreme(NYSE:KKD) has been recognized as the Brand of the Year in the Coffee and Quick Service Restaurant category according to the 2015 Harris Poll EquiTrend study. Krispy Kreme, which has served its premium-quality sweet treats, including its signature Original Glazed® doughnut and great-tasting coffee for almost 80 years, received the highest Equity Score among eight other Coffee and Quick Service Restaurant brands.

“We are humbled by this honor and thank our loyal customers for making Krispy Kreme the highest ranked coffee and quick service restaurant brand,” saidTony Thompson,Krispy Kreme President and CEO. “As we continue to live out our mission to touch and enhance lives through the joy that isKrispy Kreme, this study offers strong evidence that the Krispy Kreme brand continues to be well-regarded by American consumers.”

The Harris Poll EquiTrend study, conducted by Harris Interactive, reveals the brands that Americans rank highest in brand equity. Surveying more than 38,000 American consumers, the study measures the level of quality, familiarity, and purchase consideration for each brand, and then awards "Brand of the Year" status to the top-ranked brand from each category.

About Krispy Kreme
Krispy Kreme is a global retailer of premium-quality sweet treats, including its signature Original Glazed® doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937.Krispy Kreme is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Krispy Kreme has more than 1,000 retail shops in 24 countries.