Krispy Kreme to bring its signature sweet treats to Cambodia
Story Date: 4/21/2015

 

Source: PRESS RELEASE, 4/20/15

Krispy Kreme (NYSE:KKD) today announced it has signed a development agreement with Express Food Group (EFG) Co., Ltd., to open 10 Krispy Kreme shops throughout Cambodia over the next five years.


“This agreement will further strengthen Krispy Kreme’s brand position throughout Asia and will enable us to bring our mission of touching and enhancing lives through the joy that is Krispy Kreme to the people of Cambodia,” said Dan Beem, Krispy Kreme’s Senior Vice President and President – International. “One of the keys to the success of Krispy Kreme in any country is working with top-quality franchisees, and EFG is an experienced company dedicated to delivering an exceptional customer experience.”


A member of Bangkok-based RMA Group, EFG was founded in 2004 and currently employs more than 1,200 Cambodians at its 42 restaurants from a variety of concepts in the Quick Service and Casual Restaurants categories throughout the country. The company also operates 15 food and beverage outlets in Phnom Penh and Siem Reap international airports.


“We are very proud and excited to introduce Krispy Kreme to the Cambodian market,” said Jean-Boris Roux, regional director of RMA Group’s food division. “EFG has always been determined to bring strong leading brands to this country, and we are confident that Cambodians will quickly embrace Krispy Kreme’s signature sweet treats and the entire Krispy Kreme experience.” 


Krispy Kreme’s Original Glazed® doughnuts, great tasting coffee, and other assorted sweet treats can be found in more than 1,000 shops in 24 countries. 


About Krispy Kreme
Krispy Kreme is a global retailer of premium-quality sweet treats, including its signature Original Glazed® doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Krispy Kreme has more than 1,000 retail shops in 24 countries. Connect with Krispy Kreme at www.KrispyKreme.com, or on one its many social media channels, including www.Facebook.com/KrispyKreme, and www.Twitter.com/KrispyKreme. 

























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